Geranium Premium London Dry Gin was developed according to a tradition that is over 350 years old. It is the result of an unprecedented combination of the passion for gin and the skillful precision which classical scientific training gives.
Not so long ago, my father and I decided to make the best gin ever. Our aim was to create a gin that was dry and aromatic at the same time, so it could be used with both crisp mixers such as tonic and vermouth, and fruity mixers like juices, berries, and fruits.
From the beginning, we knew that a particular type of Geranium could add that special quality to the gin which we were seeking to develop and would blend in perfectly with the inevitable Juniper. Also, the common use of Geranium corresponds to the history and the original purpose of gin. This adds an extra dimension of authenticity.